November 1, 2026
Heard in AI

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Coasean singularity: why firms exist if agents make deals nearly free

The Coasean singularity asks what happens to firms if AI agents make deals nearly free. Salim Ismail predicts firms become protocols; others see walled-off models growing firms or friction keeping them near ten people.

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Based on Moonshots with Peter Diamandis, episode published September 9, 2026

The Coasean singularity is the question of what follows when AI agents — software that can search, compare prices, negotiate and transact on your behalf, at very large scale — make transactions nearly free. MIT and Harvard researchers gave it the name, and it matters because it goes after an old answer to why companies exist at all.

That answer comes from the economist Ronald Coase, who asked the question in 1937 — work that, Peter Diamandis said when he introduced the paper to the panel, won him the Nobel Prize. Coase's answer was about cost: transactions are expensive. Finding the right people, negotiating with them, writing and enforcing contracts all take time and money. Past some point it is cheaper to hire employees and keep the work inside the company than to negotiate every task on the open market. In that account, a company is a workaround for transaction costs. The new twist is what happens if those costs collapse.

Salim Ismail, who has argued versions of this on the show before, gave the paper a backhanded endorsement: "Absolutely dead on, a little late, but totally dead on."

Where the framework comes from

One panelist checked the date and noted that this was research from last year rather than something newly published. The presentation behind the phrase is a September 2025 NBER workshop talk by John Horton with Peyman Shahidi, Gili Rusak, Ben Manning and Andrey Fradkin, which looks at agents as participants in markets and starts from the buyer's side rather than the firm's.

Its running example is ordinary: buying a grill. Even that transaction involves specifying what you want, gathering information, comparing offers, haggling and then dealing with delivery or a dispute. Agents can cut the human time each of those steps takes. The framework expects better matching as a result, and longer negotiations, because software does not get bored. It also expects problems that do not disappear with the effort of shopping: attempts to manipulate agents, prices that become harder to see, and congestion when applying to everything is cheap and everyone's agent does it. And it sketches market designs that were impractical when humans had to sit through them — rapid multi-round matching, structured windows for negotiation.

These are proposed mechanisms and predictions, not measured outcomes. What happens depends on how agents are rewarded, how platforms are designed, and whether the parties bear the costs they impose on everyone else.

Ismail's version: the firm as a protocol

Ismail traced his own reading back to Exponential Organizations 2.0 in 2023, where he and his co-authors argued that Coase's law was already breaking, without understanding the full implications. What he noticed then was that companies had begun doing their most important work outside their own boundaries. Uber's mission-critical function is matching a driver with a passenger, and that does not happen inside Uber's organizational boundary — it happens out in the wild, and enabling it with technology is what let the company scale. XPRIZE goes to teams all over the world to do its innovation. TED uses its community to scale.

Agents, in his account, change the game rather than extend it. When coordination costs fall toward zero and a thousand or a hundred thousand agents can do "crazy amounts of capability" outside the organization, AI "doesn't just automate the firm. It attacks the economic reason for which firms exist and the shape of the firm." What he and his collaborators have been working out is what that shape becomes: a firm as a protocol, and a community of agents and human beings attacking economic opportunities, marketplaces or specific problems. The organization, as he put it, dissolves from a human, hierarchical, centered model into something else — the biggest shift, in his view, since the Industrial Revolution — which is why the governance of those agents is now part of the work.

Pushed on the obvious implication — if high transaction costs argue for large firms and low ones for small firms, does firm size head toward one person or fewer? — Ismail said he saw no limit. He pointed to what he called the Argentinian model, where agents could run the firm outright, and said there is no reason a legal entity cannot be owned by other agents.

What is left: the fiduciary wedge

That is where his answer stops short of dissolving the company entirely. In a paper with Ted Shelton, Ismail coined the term fiduciary wedge for the residue that still needs a legal entity: liability, fiduciary duty, ownership of proprietary data, the learning loops that accumulate inside an organization, brand, and the entity as a container for purpose — what he calls a massive transformative purpose. His analogy is the special-purpose vehicle in investing, where several people join a legal container to invest in one thing. The container survives; the reason Coase identified for it — coordination and execution — is what he expects to disappear.

The countervailing pull toward bigger firms

One panelist pushed back with a force running the other way. If frontier capabilities get walled off — if OpenAI, say, uses internal unreleased models to attack grand challenges in mathematics while the rest of the economy has no access to them — then the incentive is to be inside the lab. The panelist credited the point to a friend at OpenAI and others: that would argue for firms growing larger and larger, so that more people sit within reach of those internal capabilities. Exactly the opposite of the Coasean story.

The reply allowed the case but called it an edge case. Open models, in that view, put general intelligence and agents in most people's hands across the board. A frontier lab could already be running its own hedge fund strategy on a model that beats the market, but the reply treated that as niche and temporary. The larger worry it raised was elsewhere: if recursive self-improvement — AI systems improving the systems that build AI — actually arrives, "the concept of an economy starts to erode and dissolve itself," and the question has to be posed in a different model entirely.

A panelist then reached for the old riddle about an irresistible force meeting an immovable object: a Coasean frontier lab with superintelligent capabilities on one side, an agentic economy pushing transactions out to the edge on the other, and nonhuman corporations in the mix. Not obvious, the panelist said, where that adds up. One reply on the panel took the argument to its endpoint — the scenario Dario Amodei has described, where a single company like Anthropic is effectively all of private enterprise — and judged it unlikely, while agreeing that the ordinary meaning of "an economy" would be gone by then, leaving open where value is created and stored.

"The economy needs a bit of friction"

Another panelist, invited in by a colleague who saw them "ready to burst forward," took the other side of the transaction-cost claim. "The economy is like 1% inspiration, 99% perspiration," the panelist said: you do not need a polymath doing your taxes or selling widgets. Even where a model produces the recipe, the work is in following through. Most transaction costs, on this reading, are friction — and "the economy needs a bit of friction." It is the relationships you build and the other things that are not instant. Nothing spreads without barriers; it is not the case that the best product always wins, "or we'd all be on beta-max."

That panelist's forecast is therefore smaller than Ismail's but not a solo act. They do not expect the one-person company. They expect the ten-person company, and more collectives of companies working with digital and physical humans to solve problems that deliver value, because organizations get unpleasant past twelve people and again past a hundred and fifty, where disorder creeps in and teams go misaligned. What does have to change, in that panelist's view, is the underlying economics: from scarcity-based to abundance-based, as bits and eventually atoms become rearrangeable.

Both directions at once

Dave closed by stepping back from the academic frame. Mercor, he said, now has something like fifty to a hundred thousand individual actors who are effectively little companies, in India and now Brazil too. Someone could build a marketplace around exactly what Ismail describes, handling the lingering artifacts such as employment law in different countries, and make a fortune riding the trend. Concurrently, Elon Musk is building the most vertically integrated company the world has seen, with supply-chain control running down to raw sand turning into chips.

Both are happening in the real world at the same time, Dave said, and for good reasons in each case — which leaves the question the workshop framework poses still open. Cheaper transactions do not by themselves say how large a firm should be; they change one cost among several, while liability, data, relationships and access to the best models pull in their own directions.

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How this idea page has changed

  1. Clarification · Revision 3

    The title, summary and opening now lead with the idea rather than the person who raised it. The account and sources are unchanged.

  2. Correction · Revision 2

    Corrected who said what in the panel discussion. The recording doesn't show who made the argument that walled-off frontier models could push firms to grow, who answered that it was an edge case, who made the irresistible-force remark, or who made the case that the economy needs friction and predicted the ten-person company. The summary, body and long social post had named Alex, Salim Ismail, Peter Diamandis and Emad Mostaque for these points. They now credit unnamed panelists. The arguments, quotes and forecasts are unchanged.

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