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AI advertising

Briefings and ideas about AI advertising from AI podcast discussions and the research they cite, with links to the original sources.

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Idea

A proposal to pay publishers for agent reads by Shapley value

Publishers could be paid each source's estimated Shapley value for AI agent use: roughly the cost of matching answer quality without it.

Updated Aug 25, 2026

Latest articles

AI & Work Briefing

Agents love old code, so Modal deprecates slowly, its CEO says

Modal CEO Erik Bernhardsson says coding agents trained on old examples keep writing outdated Modal syntax, so it retires features more cautiously. Modal also tests whether agents recommend it and clarifies pricing content they misread.

Oct 22, 2026 5 min read

Safety & Security Briefing

Diamandis proposes insurance and prizes to make AI alignment pay

Peter Diamandis said racing and engagement-driven business models push AI toward misalignment. He proposed insurer-backed standards like 1894's Underwriters Laboratories and alignment prizes. Salim Ismail asked whose values AI should follow.

Oct 17, 2026 7 min read